Change communications
Processes of change in companies — including reorganization, repositioning, and mergers — raise a variety of questions due to the complexity, uncertainty, and resulting speculation. Well-considered strategic communications ensure a clear direction to follow and a new path to tread. Along with the various stages of the process of change, a targeted communications strategy is the basis for a successful outcome.
The overarching objective is to fully inform executives, employees, the media, and all sectors affected by the change, to offer orientation, and to generate acceptance and sustainability.
Services
- competition and positioning analysis
- internal and external communication audits
- market, media, and issues analysis
- analysis of brands, images, and corporate culture
Analysis
- planning and organization of the communication process with all stakeholders
- organization concepts and optimization programs for communication departments
- consulting with the head of communications regarding contents and dramaturgy
Strategy/Consulting
- implementation of communication concepts
- creating orientation
- creating acceptance
Implementation
- verification of sustainability
