Change communications

Processes of change in companies — including reorganization, repositioning, and mergers — raise a variety of questions due to the complexity, uncertainty, and resulting speculation. Well-considered strategic communications ensure a clear direction to follow and a new path to tread. Along with the various stages of the process of change, a targeted communications strategy is the basis for a successful outcome.

The overarching objective is to fully inform executives, employees, the media, and all sectors affected by the change, to offer orientation, and to generate acceptance and sustainability.